Jobber Training School
Length: 3 daysIntended Audience: Inside and outside salespeople
What:
First developed in 1986, the content has been continuously updated to include topics of tomorrow\'s concern as well as the original basics. Salespeople of every sort in the paint, body and equipment business have attended and benefited. Past student experience has ranged from two weeks in the industry to fifty-eight years. Both inside and outside salespeople gain the confidence necessary to sell the full range of PBE products.
Topics begin with the advent of the unicoupe auto and the changes it created for the industry. The information includes how a body shop makes money and what tactics make for increased jobber sales. Primarily the sections focus on how all the products used in collision repair actually work. In example, all spray guns function in similar fashion regardless of brand. Once the underlying principles are understood, features and benefits are easy to sell to the customer.
The best interaction is possible when the class contains twenty-four (24) or fewer students. Typically classes are not assembled by experience in the industry. More senior students have much to offer to other attendees. Class interaction plays a large part in the curriculum\'s success.
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